LSPR excels at identifying a client’s story and communicating it strategically, with clarity and color, to relevant audiences. We assess what’s required to get our clients noticed, advise them on what to do and tell them why. We build our clients’ business reputations by setting priorities, making connections, creating a plan and executing it with acumen.
LSPR is led by Lisa Sanders, an award-winning journalist turned public relations practitioner. She brings an editor’s ability to spot trends and identify relevant angles into a story, plus a reporter’s hunger for fresh ideas and a passion for digging out detail. With expertise gained from over 20 years working in NYC as a business reporter and editor at a variety of media outlets (including Crain’s New York Business, BusinessWeek and Advertising Age), Lisa understands how editors think, what reporters need and what they don’t. She has also worked in-house at ad agencies and handled communications for global agency networks as well as small marketing firms. Lessons learned? The juiciest stories are not always obvious; finding them and getting their word out is challenging and generally a lot of fun.
Lisa is a graduate of Smith College in Northampton, MA.